During my time at Ample Earth, a startup focused on sustainable shopping, I led the end-to-end design and development of Ample’s marketing and e-commerce website. We needed a content-driven platform that would allow us to inspire users to shop sustainably and make an impact through one of Ample’s partners. Ample aimed to provide users with a connected experience, whether on the web or mobile.
The platform had to balance SEO-driven content and user experience. Maintaining performance and accessibility were a priority and at the heart of the user experience. Weflow was chosen as the main tool for this project for its monolithic architecture and built-in CMS. Helping manage content across the website.
I owned the complete design and development process of the project, from UX to implementation, while working with key stakeholders. Collaborating with the development team to integrate API data and apply more complex technical logic. Structure collections with Webflow's CMS for dynamic content and connecting services for marketing, SEO and form integrations.
We measured success not just by the final implementation of the website but also by the activity it generated after launch. We worked closely with Ample's partners to create campaigns, which led Ample to turn leads into app downloads.